[More Cowbell]

Has nothing to do with publicity. Money rules the day.

PC will also be playing Marshall in an exhibition game --- seems the Herd's new coach may have a connection to PC. hh:

Publicity=interest. Interest=money. It is connected. You can't say that this is not good publicity for the program. I never said it was not about the money. It is but PC will gain some regional publicity from it as well.

Scotty is right, the publicity is at least as important as the paycheck, probably even more. The positives from getting to play a traditional power like UK, and having the game televised regionally on FSN, are immeasurable.

Also, don't forget the bonus of the players getting the treat of playing in Rupp Arena against future NBA stars. That is something they will remember for the rest of their lives, no matter how much they get hammered by.