Rate This Thread - Sprint ending NASCAR Cup Series sponsorship.


Like this thread? Help the BGR community grow by sharing it with your friends.

Reply
 
Thread Tools Display Modes
  #1  
Old 12-16-2014, 04:12 PM
panther nation's Avatar
panther nation panther nation is offline
All American

Join Date: Oct 2011
Location: Jacksonville Fl
Posts: 6,881
Likes: 1,164
Liked 1,452 Times in 1,021 Posts
panther nation is on a distinguished road
Default Sprint ending NASCAR Cup Series sponsorship
Sprint is ending its sponsorship of NASCAR's premier division after the 2016 season, the company announced Tuesday.

The decision comes with Sprint in the midst of a leadership transition and experiencing a downtrend in sales. The wireless carrier has been involved in NASCAR since buying Nextel in 2005, assuming Nextel's 10-year sponsorship agreement. Sprint signed a three-year extension with NASCAR in December 2011 taking it through 2016.


Prior to Sprint, NASCAR's Cup Series was sponsored by R.J. Reynolds' Winston cigarette brand from 1971 to 2003.

"NASCAR and Sprint have enjoyed a long and productive partnership that has returned significant value to both parties," said Brett Jewkes, NASCAR senior vice president and chief communications officer. We understand significant changes within Sprint and the highly competitive business environment it is in has led to a decision not to extend its Cup Series entitlement position following the 2016 season."

Sprint's announcement gives NASCAR two years to find a entitlement sponsor, and follows Nationwide ending its backing of the Nationwide Series, NASCAR's No. 2 division, after the recently completed 2014 season. Xfinity signed a 10-year agreement estimated at close to $200 million to replace Nationwide beginning in 2015.

In addition to its entitlement sponsorship, which funds the championship points bonuses exceeding $20 million this season, Sprint also supports the exhibition races at Daytona International Speedway and Charlotte Motor Speedway.

"The NASCAR Sprint Cup Series is a very unique, premium sports marketing platform with strong momentum, so we are very confident of moving forward in 2017 with an outstanding new partner," Jewkes said. "In the meantime, we look forward to Sprint's partnership on the best racing series in the world for the next two seasons."
__________________


Living The Dream!!
Send a private message to panther nation Add panther nation to Your Contacts Top of page Reply With Quote

Click Here to become a member and join in on the discussions at BGR. Our membership is always 100% FREE.

Reply

  BGR-Kentucky High School Sports - BlueGrassRivals » Professional Sports » Nascar

Bookmarks

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump


All times are GMT -9. The time now is 08:42 PM.


Powered by vBulletin®
Copyright ©2000 - 2017, Jelsoft Enterprises Ltd.