[EKUAlum05]

Because I am sure, its all about "our brand" staying "our brand". Although it would give access for everyone to watch the games on iHigh, people will then see it as an iHigh product.

Keep in mind this is strictly my opinion, but I think it seems to make sense from a branding perspective.

If you want to watch the game, you'd watch it on WYMT, no place else. Haha

- Rock
http://www.derekforrest.com
http://www.twitter.com/derekwymt

Valid point..but if it is not posted you won't be watching anything. I completely agree that the live broadcasts stay a WYMT exclusive, but if those are not going to be archived then the brand doesn't matter anyway.

That's why I am saying WYMT should post their archived games to ihigh. You still will have control over advertisers, you get to obtain more "hits" as opposed to a non-existent broadcast, and you have the ability to potentially reach fringe audiences multiple times.

For example: Lets say you are from Ashland, KY. You probably never see the original webcast, you are at your own school's game. But, if you can watch an archived game of Johnson Central and Belfry (teams on theri schedule or teams they may see in the playoffs) you will probably do so the following week. In addition, think of how many WYMT sponsors have a market that also include Ashland that they would love to have exposure which they otherwise would not be getting. This is a definite bonus to them and makes WYMT more valuable in their eyes.

I wholeheartedly see the point of being brand conscious...but I see posting archived videos as a distinct marketing tool.