[Avery Bullock]

http://www.businessinsider.com/why-is-th...er-2012-10

When we contacted the NFL's online shop for clarification, we were told 5% of the sales are being donated to the American Cancer Society. If the pink products have a typical 100% mark-up at retail, that means the NFL is keeping 90% of the profit from the sale of Breast Cancer Awareness gear.

So, for every $100 in sales of pink gear, only $3.54 is going towards research while the NFL is keeping approximately $45 (based on 100% mark-up)

The article you linked to has been updated. Did you know that? The update is the NFL's response to the article. Here it is verbatim. I'll save you the time of clicking the link again. You may need the extra second or two to come up with more sanctimonious crap to post on here.


"[UPDATE] The NFL wanted to clarify their position. While they did not dispute the numbers above, a representative said the NFL does not profit from the sale of pink merchandise. Any money that is not donated to ACS is used to cover the costs of their breast cancer awareness program, A Crucial Catch. Also, the NFL says they have donated "more than $3 million" or approximately $1 million per year as a result of the program that began in 2009."